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Professional Experience

Career Highlights

  • Revitalized brand content, collateral, and digital strategies for Customer Success Professional Services. Recognized for streamlining, simplifying, and amplifying services offerings that propelled 5% increased sales (BMC).

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  • Led customer thought leadership events with 95% response rate and up to $8M in future consulting engagements (Booz Allen).

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  • Key contributor to the $50B Alliant GWAC contract proposal and win (EDS).

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  • Placed product/stories in movies and TV shows including, Bruce Almighty, Hotel Rwanda, War of the Worlds, ER, Friends, and West Wing, (Red Cross).

2022 - 2023

Lead Senior Manager, Customer Marketing & Experience

BMC Software

Raleigh, NC

  • Established Customer Marketing to enhance the post-sale experience of BMC SaaS customers aligned to newly created customer microsegments. Convened and drove cross-functional collaboration to pilot content strategy for increasing product adoption and attainment.

  • Analyzed Success Subscription data to inform offering refinements and experience delivery improvements.

  • Co-Led Customer Journey Mapping Research to secure customer insights around discover, explore, evaluate, and product to quote business phases.

  • Led marketing for subscription service offerings including online experience and establishing authenticated service credit balance display enabling future state of fully automated e-commerce credit redemption for services.

  • AND MORE... see resume

2017 - 2022

Lead Senior Marketing Manager, Global Professional Services

BMC Software

Houston, TX & Raleigh, NC

  • Strategically conceived and executed winning multi-channel marketing initiatives, employing targeted customer centric content development, digital marketing, and corporate events.

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  • Effectively employed campaign and lead analysis to adjust strategies to target outcomes. Pioneered the creation of direct B2B outreach campaigns to promote new services, generating customer interest and engagement.

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  • Re-engineered the Customer Success message for cross-functional executive and senior leadership presentations to customers, focusing on for fee services offerings.

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  • Planned, allocated, and optimized the $100K annual department budget. Implemented governance and standards for collateral creation by developing templates designed to showcase the unique value proposition of For-Fee Professional Services offerings.

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Education

Bachelor of Arts in Speech Communication

German Language Minor

Pennsylvania State University

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  • Partial academic scholarship to University Park (Main) campus

  • Graduated Magna Cum Laude

  • University Scholars Program

  • Phi Beta Kappa

  • Sigma Kappa Sorority

I excelled at Penn State resulting in an invitation to the University Scholars program as well as awarded an additional scholarship for the top GPA in my major. My last semester at University Park I achieved a 4.0 GPA and graduated with a 3.78 GPA (Magna Cum Laude).

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In addition to academics, I was a founding sister of Sigma Kappa Sorority. During my tenure, I helped raise over $167k for Dance Marathon and served as the Administrative Vice President. I also volunteered for major cross-campus events including Morale Committee for Dance Marathon (3 years) and Homecoming Security Committee.

Master of Business Administration

Marketing, International Marketing, and Foreign Market Study of Singapore and Malaysia

George Mason University

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  • Tuition partially sponsored by Booz Allen Hamilton

I secured partial sponsorship for my MBA from Booz Allen Hamilton. For three years, I worked full-time and pursued my MBA course work in the evenings and weekends.

 

I used my MBA program to broaden my abilities in Marketing and Business Management through diverse coursework. International Marketing, Consumer Behavior, and a Foreign Market Study of Singapore and Malaysia are among my program highlights. The Foreign Market Study included a 10-day business trip to Singapore and Kuala Lumpur, Malaysia to meet with companies in these regions including Citi, GE, Accenture, and more. 

Professional Skillset

Marketing Strategy & Planning

Data Analytics ? KPIs / Performance

User-Centric Marketing Campaigns

Customer Journey Mapping

Services & Solutions Marketing

Conference & Tradeshow Planning

Account-Based Marketing Initiatives

Cross-Functional Team Leadership

Customer Relationship Management

Customer & Content Marketing

Multi-Channel Integrated Marketing

Brand Identity & Storytelling

Digital Marketing & Transformation

Lean Project Management

Webinar & Training Resources

Segmentation & Personalization

Continuous Process Improvements

Supervisor / Trainer / Coach / Mentor

Citizenship

United States of America

The Republic of Ireland

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