My Expertise
As a marketing strategist and functional generalist, I lean into creatively connecting with audiences through a strong foundation of compelling content. Across my career, I have developed content strategy as well as written, edited, and delivered content for not only individual executions, but also as part of integrated campaigns to progress prospects to convert as well as helping customers to expand their product adoption and engagement.
Below see a brief summary of the types of items I've written. To see my
Integrated Campaign Strategy & Execution
I specialize in creating engaging articles that provide value to readers and drive traffic to websites. My role as a content creator involves researching topics, creating outlines, and producing high-quality content that meets the needs of the target audience.
Content Strategy & Development
I have extensive experience in writing copy for websites, videos, email campaigns, and advertisements for B2B and B2B2C audiences. As a copywriter, I craft messaging that resonate with target prospects and customers to deliver seamless customer experiences, increase engagement, and drive conversions.
Blogs, Social Media & Video
I excel at creating social media content that engages audiences and drives brand awareness. I partner with Social Media Managers to co-create social that aligns to related campaign components.
Training & Development
From developing and participating in sales enablement at tech company sales kick-offs to conducting brainstorms and quarterly planning sessions, I
