Success Subscriptions
Business Challenge:
To transform the professional services approach from selling single engagements to offering a comprehensive services subscription to help customers to plan, implement, monitor, and optimize their investment in BMC technology.
Business Goal:
To achieve 30% of professional services’ revenue to grow from 16% to 30% in three years.
Description:
The BMC Success Subscriptions launched in July 2021. I led the conception, strategy, and delivery of all marketing which contributed to achieving 6x the first year’s sales goal. Program components:
Web pages & Experience
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Success Subscription page
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Success Catalog
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Single Service page
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Success Path
Collateral & Content
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Service Overview
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Sell Deck
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Blog
Sales Enablement
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Sales Enablement Portal
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Success Subscriptions
Project type
Subscription Go-to-Market
Date
July 2021
The BMC Success Subscriptions launched in July 2021. I led the conception, strategy, and delivery of the marketing which contributed to achieving 6x the first year sales goal. The program included an online experience set-up as a precursor to a desired e-commerce future state where customers could self-select professional services engagements and redeem credits to begin the work. I established and maintained the standards for consistency and alignment to brand and style guidelines.
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