Success Subscriptions
Business Challenge:
To transform the professional services approach from selling single engagements to offering a comprehensive services subscription to help customers to plan, implement, monitor, and optimize their investment in BMC technology.
Business Goal:
To achieve 30% of professional services’ revenue to grow from 16% to 30% in three years.
Description:
The BMC Success Subscriptions launched in July 2021. I led the conception, strategy, and delivery of all marketing which contributed to achieving 6x the first year’s sales goal. Program components:
Web pages & Experience
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Success Subscription page
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Success Catalog
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Single Service page
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Success Path
Collateral & Content
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Service Overview
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Sell Deck
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Blog
Sales Enablement
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Sales Enablement Portal
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Project Title
Project Type
Photography
Date
April 2023
This is where the project description goes. Give an overview or go in depth - what it's all about, what inspired you, how you created it, or anything else you'd like visitors to know. To add Project descriptions, go to Manage Projects.
